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PP: Describe your business style.
JK: While it may sound trite, promise good and deliver great. You must try to differentiate yourself and your company on something other than price. When all you are selling is price you become a distribution medium and it becomes very hard to distinguish yourself. Also, trust the people you work with. Find good people, give them clear goals and objectives, hold them responsible and then let them go.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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