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PP: What do you think will be the printing industry's biggest challenge in the next few years?
JK: Rebalancing. There is going to have to be much more pain before it's over. When T.V. came along, people said: "That's it for radio." Well, no it wasn't, but you don't sit down to your favorite radio program on Tuesday evenings either. Radio reinvented itself as another way to reach the consumer. That's where print is right now. Perhaps the days of phone books and parts catalogs are going away, but there is still a strong tactile advantage that print has over other mediums which is yet to be duplicated.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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