Kwikee Launches Enhanced Website
Kwikee, a Division of MultiAd, based in Peoria, Ill., has launched a new website offering an improved user experience. New features of the site include customized user settings, robust search options, GS1-related enhancements, notifications for updated products, list uploads for bulk searches and more.
"We've received a tremendous amount of positive feedback about new Kwikee," said product manager Randy Burd, product manager for Kwikee. "Some of the most well-liked additions have been the user-specific update notifications for content that has changed, allowing filename options and the ability to customize personal settings."
Settings can be customized to each user's personal preferences. Users can specify filename conventions, file types, image angles and color type. In addition to viewing product updates immediately after logging into the site, users can choose how often to receive email alerts about updated products. This helps ensure products are properly represented in all channels: online, mobile, print marketing and planograms.
The new website also has unique search options for each type of user. Manufacturers can customize their experience by choosing to see products from all manufacturers or just their own products. Users can increase efficiency by uploading a list of GTINs to download. The category search function, which now includes GS1's Global Product Categorization (GPC) schema, allows the user to choose between planogram content or packaging bundles. Packaging bundles include high-resolution images of all sides of the product, along with images of the ingredients statement and nutrition panel.
Manufacturers can also elect to have a customized login page for their company, and provide approved email domains for users to gain instant access to their company's products.