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Agreeing with Wiedenmann's position of promoting labels more aggressively, Muzzillo referred back to one of Proforma's key mantras—we don't sell products, we sell relationships.
"We call on human resources professionals, on purchasing people and office managers, and we try to optimize our relationship in those accounts," said Muzzillo.
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- People:
- Graham McClean
- Greg Muzzillo
- Places:
- Cleveland
- North America
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