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"Promotional items were the key to a successful welcome service, and my creative background and marketing skills allowed me to offer out-of-the-box solutions to a variety of clients," she said.
In 2008, Henderson rebranded into a marketing agency, adding consulting, email campaigns, Web design and event management to the mix. She briefly stepped away in 2011 when Constant Contact, an online marketing company, approached her to educate small businesses in Georgia and Alabama on best practices and online marketing programs. Henderson used this time to learn where companies struggled and she wanted to help. She returned to her marketing firm in 2013 and came up with Oh Nellie Promos as a way to "put the fun back in business."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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