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Shipping labels are used in conjunction with bar codes to track products from manufacturer to buyer, but the future is RFID (radio frequency identification) labels, Gordon said. "There's a chip between the label and the liner so that when it's put on a product, you can trace it wherever it goes without necessarily being in line of sight," he said. Such fancy technology may represent only a tiny fraction of the laser label market, but it serves to remind distributors that ever more creative uses will be found for these versatile products.
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