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To the audience's surprise, Ellen ended her show with the NCL staff marching out with the Brandelope in hand, each one containing information and tickets for a free cruise. Audience members jumped for joy, each clutching the NCL-customized Brandelope.
This was a case of a supplier (Brandelope) and a distributor working together to provide a solution for the end-user. The entire project took two weeks but what was amazing was that it all started with a phone call to the distributor asking if some free spec samples could be made.
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- People:
- Elise Hacking Carr
- Places:
- Las Vegas
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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