MAN Roland Helps Printers See Green

To help improve the environmental sustainability of printing operations while attracting new customers, MAN Roland, Westmont, Ill., launched an educational campaign driven by advertising, public relations, direct mail and a how-to guide.

“Print buyers are at the forefront of business-friendly approaches to environmentalism, and realize the value of projecting an eco-friendly image through packaging and sales materials. But to do so, they need to work with a printer who runs an environmentally sound pressroom,” said Vince Lapinski, CEO.