MAN Roland Helps Printers See Green

To help improve the environmental sustainability of printing operations while attracting new customers, MAN Roland, Westmont, Ill., launched an educational campaign driven by advertising, public relations, direct mail and a how-to guide.

“Print buyers are at the forefront of business-friendly approaches to environmentalism, and realize the value of projecting an eco-friendly image through packaging and sales materials. But to do so, they need to work with a printer who runs an environmentally sound pressroom,” said Vince Lapinski, CEO.

MAN Roland’s printcom program makes it easier and profitable for pressrooms to be to be more ecologically sound. For instance, the company offers a new line of solvent recyclers that clean used blanket and cylinder wash-up fluids. No harmful chemicals are released into the environment, solvent disposal costs drop to virtually zero and solvent purchases are reduced by 90 percent.

Furthermore, by becoming members of one or more environmental certification groups—such as the Forest Stewardship Council and the Sustainable Packaging Coalition—certified printers can affix the groups’ logos to their work, identifying themselves and their customers as eco-friendly businesses.

Printers can also ask their electric utility company if it offers a 100-percent renewable energy program. It could mean another environmental stamp of approval to affix to their work.

MAN Roland’s eco-friendly program is open to all North American printers, regardless of what’s in their pressrooms.