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1. There are no hard-and-fast print buyer trends.
People who perform this below-the-surface function—working with printers and buying print—are all over the map in every way imaginable. They can’t be easily categorized, although this is my new favorite: new buyers vs. experienced buyers.
This is how I most often distinguish buyers today: Those who have no experience and those who have a lot. If this were a high school, they’d be in separate academic tracks or curricula. It is that simple. Savvy buyers may be into direct paper purchase options, RFP negotiations and perfecting color management issues. New buyers want help with finding and evaluating printers, understanding the language and identifying buyer resources.
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