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3. Print buyers are fiercely protective of their responsibilities.
This isn’t new, but it’s important to note. When I ask buyers—particularly experienced buyers—about working with print managers or print brokers, they are generally not interested and very vocal about explaining why. There’s a lot of pride in their work. A lot of knowledge and years of experience have made them experts in printing, and they are, to a person, extremely proud of their positions. Even though they work for a firm in this or that industry, I’ll go out on a limb and say that they identify more with the printing industry than their own.
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