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PP: What do you think will be the printing industry's biggest challenge in the next few years?
MH: I can't speak for commercial printers, but for variable data houses like Creative Digital Imaging it's in identifying that print is [not] the only medium that carries the message. To survive and grow you must find ways to diversify your portfolio into other mediums as well. For some, that will be other print formats ... but for many it might mean adding electronic mediums.
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- People:
- Mark Henry
- Places:
- Bangor, Maine
E
Melissa Busch
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