NAPL Cites 19 Companies for Marketing Excellence
Pasadena, California-based Castle Press took top honors in the National Association for Printing Leadership's (NAPL) Second Annual Marketing Plus Awards competition for graphic communications companies by winning 11 awards, including four Gold and four Silver awards, in a wide range of marketing disciplines.
The 2010 Marketing Plus Awards program, sponsored by Xerox, honored 19 graphic communications companies for marketing excellence in 12 marketing categories, ranging from Corporate Identity and Direct Mail to Sales/Lead Generation and Website Presence. In total, this year's competitors garnered 52 awards—15 Gold Awards, 24 Silver Awards and 13 Merit Awards, more than twice the 24 awards presented in the program's inaugural competition last year.
In addition to Castle Press, multiple award winners included:
• Allen Press, Lawrence, Kan.
• Alpha Graphics, Pittsburgh
• Graphic Visual Solutions, Greensboro, S.C.
• Great Lakes Integrated, Cleveland
• The Messenger Press, Carthagena, Ohio
• Pazazz Printing, Montreal, Quebec
• Printing for Less, Livingston, Mont.
• Print Three Franchising Corporation, Concord, Ontario
• Think Patented, Dayton, Ohio
• Square One, Mount Laurel, N.J.
“As with NAPL's Management Plus and Customer Plus awards, the Marketing Plus program does not judge printing craftsmanship—although there were many splendid examples of superior printing in the entries,” said NAPL President and Chief Executive Officer Joseph P. Truncale. “Instead, Marketing Plus recognizes those companies that have demonstrated their ability to realize the full potential of marketing in all its forms as a key driver of their clients' success and their own growth. NAPL is proud to honor their achievement.”
NAPL Marketing Plus Awards are selected on the basis of points gained via an objective scoring measurement that takes into account both the individual end product or campaign and its success in meeting stated goals.
For more information, visit www.napl.org.