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Navitor conducted customer interviews and surveys over the period of 14 months to gather feedback on the existing website as well as to assess the unmet needs of print resellers overall. In a blog post released at launch, Scott DeToffol, Navitor' s eBusiness director wrote, "The site features a cleaner and more intuitive layout and streamlined navigation that makes it easier to find, customize and order custom print products and services you want and expect from Navitor."
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