North Mankato, Minnesota-based Navitor recently released a major upgrade to its online print ordering website, Navitor.com, that simplifies the site's product merchandising and enhances the experience for users. Since the site's launch in 2009, Navitor's focus has been adding new products to the site to enable print resellers and wholesale print buyers wider options in what they can order online. With the addition of stamps, signs and badges categories late last year, effectively doubling the products available for ordering, the company has shifted its focus to improving site usability and functionality for the print reseller.
Navitor conducted customer interviews and surveys over the period of 14 months to gather feedback on the existing website as well as to assess the unmet needs of print resellers overall. In a blog post released at launch, Scott DeToffol, Navitor' s eBusiness director wrote, "The site features a cleaner and more intuitive layout and streamlined navigation that makes it easier to find, customize and order custom print products and services you want and expect from Navitor."
"We know that many of our customers are spending a significant amount of time every day searching for the perfect combination of product and price across numerous trade printer catalogs and websites," said George McGowan, Navitor's senior vice president of marketing and technology. "Since the vast majority of our customers are small business, we also know that their most precious resource is time. We aim to help our customers find the wholesale custom print products they need and place their order fast, whether by uploading a finished file or utilizing our advanced online design studio."
This release is the first in a series of major enhancements to the website slated for 2013, all focused on providing greater value to the large community of print resellers who work with Navitor to fill their personalized print and custom business identity orders. A concise instructional video was also released to walk customers through the new site and quickly communicate the benefits for the users. This video, along with all of Navitor's instructional videos, can be found on the Navitor YouTube Channel, Navitor TV.