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The newest multimillion-dollar distributor to join Proforma's member network is an NBA Hall of Famer, who spent a combined 14 years on the Detroit Pistons and Milwaukee Bucks.
Bob Lanier, the 1970 No. 1 NBA draft pick, entered the Hall of Fame in 1992, but first entered the promotional products business with Bob Lanier Enterprises in 1984 after retiring from the NBA. His company recently joined the Cleveland-based company's network to further expand its product and service offerings and utilize its business development tools.
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