New sponsors of the Print Council
Whitmore Group and Wisco Envelope have become sponsors of The Print Council, citing the need to raise awareness of print's effectiveness and sustainability.
Ben Cooper, Executive Director of The Print Council, enthusiastically welcomed both companies and their dedication to help promote print as an effective marketing medium.
"Whitmore Group and Wisco Envelope understand that the best marketing buyer is an educated buyer," Cooper said. "Print, as an effective medium and a responsible one, has a rightful place in every marketing budget, and we know these organizations will help to build awareness of this in the marketplace. We look forward to their contributions."
According to Jay Goldscher, Sr. Vice President for Sales, "We resisted joining The Print Council for some time, not because we thought it wasn't a worthy cause, but we didn't think it was the primary battle. Whitmore believed too many competitors and iron in the marketplace were the real issue. However, the last year or so have opened our eyes to the general public's misinformation about the value of print and its impact on planet earth. We now believe the major battle ahead is to tell the story that print is the right and responsible choice for many communication needs."
According to Cory Blatz, General Manager, "All of us at Wisco Envelope are proud to support The Print Council in it's efforts to promote the greater use and value of print media."