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“In today’s business environment, your choice of supply is a strong reflection on your company’s values, whether it is intended or not. You are who you associate with,” says Dave Deger, vice president, marketing for NewPage. “If your company associates with a paper manufacturer potentially engaged in illegal logging, questionable labor practices or unverifiable sources of fiber, it is at risk of becoming associated with those issues too, potentially damaging the company’s reputation for upholding its own sustainability practices.”
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