No Pulp Fiction
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Rather than simply telling someone what looks good, the idea is to educate consumers about paper's finish, color, weight and brightness in creating the best impression for the type of job being worked on.
"Running color copies on both a coated and uncoated stock is a good way to help consumers
appreciate how a finished piece will look. It's not as accurate as a press proof, but it still gives [consumers] a pretty good idea," he added. "For a brochure picturing rustic furniture, for example, an uncoated stock offers greater texture, warmth and a softer feel that possibly could be more appropriate than coated stocks, which provide more "pop" and crisper images that would work well for a brochure featuring contemporary jewelry."
0 Comments
View Comments
- People:
- JOHN MAGUIRE
- Laura Shore
Related Content
Comments