Moral Fiber
“I was recently in conversation with people at Co-op America. [The organization] sponsors the Aveda Environmental Award, which recognizes the efforts of magazine publishers to reduce their environmental footprints, and we discuss[ed] some of the work publishers are doing with printers in switching to recycled content,” continued Mills. “There is also the Green Press Initiative which works with book publishers. Recently, Random House and Scholastic both publicly announced they were switching to recycled paper. Within the catalog industry, Forest Ethics worked with Victoria’s Secret and Williams-Sonoma to get them to us[e] recycled paper, and now L.L. Bean is using recycled paper. So, [recycled paper] is really in the mainstream right now, and there are huge environmental benefits that result.”
- People:
- Mills
- Susan Kinsella