PaperWorks Industries Launches Sub-Sites for its Divisions
As it integrates the Specialized Packaging Group into the PaperWorks family, Philadelphia-based PaperWorks Industries' online presence continues to grow.
The company recently launched a new website: a redesigned, restructured entity designed to allow paperboard and packaging industry professionals immediate access to crucial information.
Designed to avoid the clunky B2B pitfall of menus upon menus, the PaperWorks site keeps information top-level and accessible to any visitor through an intuitive menu system and strict content management: avoiding the accrued text and images that bog even the best-intentioned sites down over time.
One innovation in the site's creation was the division of its content in three parts: separate sub-sites for the corporate, paperboard and packaging arms of the company. “People are generally looking for one of the three,” explained Mark P. Roy, vice president, sales and marketing. “To deliver information quickly, we direct them to the right section, then put everything at most two clicks away.” The result is a focus on pertinent content for people seeking information on the corporation, its paperboard or its packaging work.
For more information, visit www.paperworksindustries.com.