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P+P: How does the economy continue to affect the industry?
PB: The 2008 downturn definitely knocked the wind out of our core banner printing volume, but we are fortunate that other diversification and innovation carried us through the past few years and we actually grew steadily and acquired a few small companies and strengthened our balance sheet. I am inspired by Steve Jobs' book and his penchant for "'A' Players" and constant innovation. The recent economy was brutal on this industry, but I believe that continuous R+D and new innovation will always beat slow economic growth.
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- People:
- Paul Britten
- Roger Smith
- Places:
- Traverse City
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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