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P+P: What do you expect to be some of the biggest changes/challenges the industry will face?
PB: Like all forms of printing, the Internet has changed the game and new digital printing technologies continue to cannibalize traditional forms of production. I expect the speeds and productivity of new printing technologies to continue rise, so discovering new markets and new product offerings is the only way. In our world of "Banner Manufacturing," this translates into state-of-the-art digital Latex printing, laser cutting, and sewing automation technologies.
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- People:
- Paul Britten
- Roger Smith
- Places:
- Traverse City
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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