PIA Announces Book About Adding Value to Print
- Binding and finishing techniques and applications
- The synergy of print and electronics
- The many uses of various printing inks
- The effectiveness and strategies related to proper substrate choice
- Novel products and enabling technologies
In Adding Value to Print, author Manfred Breede explains that printers should enhance the value of print with processes and materials in order to produce printed pieces that attract attention and bring about the pride of ownership that only material things can induce. Breede says, "Printers should not define themselves by the printing process they employ, as this tends to limit opportunities to expand into new markets. Many printers have the enterprising spirit and wherewithal to move into non-traditional areas of communication."
To order a copy of Adding Value to Print: A Survey of Novel Products, Finishing Techniques, and Materials Options, speak with a Member Central Representative at membercentral@printing.org, 800-910-4283 ext. 770, or 412-259-1770. Or order online at www.printing.org/store.