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Another big market is direct mail, "especially for coupons, subscriptions, rebates and membership cards" said Metro Label's John Abbott, vice president of sales. "Labels are also a cheap way to advertise."
For example, a phone company that previously used a full sheet-sized label with a special die cut to advertise savings on long distance dialing can now use regular postal-card stock and blow-on a small label to save on manufacturing costs and materials," Abbott explained.
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