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And since you can use any material for the label, attractive foils and holograms can be used to create attractive mailers.
A growing trend for piggyback labels used in direct mail is to employ high-impact, high-end graphics. "You're seeing more four-color process work and flexo printing, more graphics as opposed to simple bar codes and numerals," said Mandell. Creating interest and attracting attention to the marketing message increases the chances the mailer will be successful.
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