PINC Rebrands as Visual Media Alliance
The Printing Industries of Northern California has formally changed its name to the Visual Media Alliance. PINC's Board of Directors voted to make the change last fall and subsequently worked with a naming consultant and an identity design expert to select an appropriate new name and logo.
Visual Media Alliance President Dan Nelson describes the rebranding effort as a shift in scope. As the Alliance's new tag line - Support for creative, web, marketing and print businesses - suggests, in addition to printers and related trade services, membership will include public relations and marketing communications companies, publishers, graphic design firms, web developers and creative individuals like illustrators and photographers.