PODi Partners with Tissot for Conference
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The Tissot campaign, launched in May 2010 with online and print advertising, allows users to experience the latest watch collection interactively. It resulted in 50,000+ hits on YouTube in the first two weeks. "This partnership with Tissot is an opportunity for us to build buzz for out-of-the-box content and progressive thinking people will find at AppForum," said Caslon GM David Erlandson. "We'll be taking our own direct mail one step further with digital printing and personalization - individuals will have personalized QR codes and URLs that will take them to personalized landing pages. They'll then be able to enjoy the Tissot campaign for themselves."
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