PODi Releases Vertical Markets Research

The study investigates a number of different challenges faced by fundraisers. For instance, how can the amount of donations be increased? One solution is to customize your marketing message based on donor history. LaSalle Academy, a college preparatory school, personalized its direct mail messaging to alumni with their name, class year and a representative photo from the decade of their graduation. They acknowledged past donations, or encouraged potential donors to reconnect with their alma mater. Even this simple personalization resulted in a 67 percent increase in the amount of the average donation. Another solution is to offer a compelling incentive like The Citadel's Brigadier Foundation did. The foundation received a 22.75 percent response rate to its offer of a unique personalized poster, and ultimately generated $208,000 for its athletic scholarship fund.

Each fundraising challenge and digital printing solution is illustrated with case studies from the PODi case study database and includes a snapshot of the campaign along with results. Sugar Bush Solutions President Mark Parent said, "This paper will be very valuable for our company as we are always looking for ways to show prospects the types of solutions we can build for them."

For more information, visit www.podi.org.