Prepare for Growth
Our markets are down. Our economy is having trouble righting itself. Our corporate and political leaders are corrupt. Terrorists threaten us. Opportunists try to exploit us. Our rivals criticize us. Our allies have their heads in the sand.
It's another typical year in America.
Although a case can be made that all economic downturns are man-made, this one was definitely triggered by 9/11, only to be coupled with lingering disillusionment with the technical sector caused by the over-inflated values and consequent ruin of the dot-coms. On top of that, it was discovered that (surprise) several big corporations have been performing slight-of-hand with their books in order to improve their stock market performance and line the pockets of officers.
Despite all of this, the U.S. economy has just completed its fourth straight quarter of modest growth.
The workforce has been trimmed, but workloads have not. Although productivity is flat in the printed products industry, nationwide productivity is up.
During the '90s, infrastructure was developed to carry high-tech innovation. That infrastructure is still in place, ready to handle new, more realistic technological development. Over the past year, a lot of capital has been spent beefing up both security and data back-up systems. In addition, interest rates are the lowest they have been in many years.
The economy is once again poised for expansion. Opportunities in the printed products industry should grow right along with it.