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"Your only limitation is your im-agination," said John Shanley, president of Labels West, Woodinville, Wash. "Distributors need to understand the possibilities in order to sell prime labels effectively."
The prime labels of today don't look like they did 10 years ago; the colors are richer and the overall quality rivals photography. The process, however, hasn't changed much in the past few decades. "The printing machinery has been basically the same for 30 years," noted Shanley.
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