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Using flexography, Labels West has been able to produce some creative prime labels. These include scratch-off contests, peel-away cou-pons, multi-level and scented ink labels. Labels West also offers la-bels on rolls or sheets, with UV varnish, foil stamping and embossing.
Shanley said that while lithography still yields better quality than flexography, the gap is narrowing. "You are able to use a much wider range of materials with flexography, while most lithos are confined to non-adhesives," he added.
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