2. Repeat orders abound. In the words of Scarlett O’Hara: “Tomorrow is another day.” The very nature of time means, in regard to calendars, “There’s a lot of repeat business,” Marold said. And with all the aforementioned habitual calendar-buying, it seems people tend to, well, freak out (for lack of a better term) when theirs aren’t delivered promptly. Teese related a typical ordering situation: “So if you’re a business like a bank, for example, and you’re giving away calendars—[when] the following year comes along, your customer base [is] expecting to receive a calendar from you again.” Should the bank manager happen to forget, thinking it wasn’t that important, he or she quickly finds some disgruntled customers on his or her hands. “That’s what actually happens! We get 40 or 50 phone calls in the month of November [alone] from frantic distributors, with even more frantic customers, [who] forgot for some reason … to order their calendar,” he laughed.
- People:
- Bob Teese
- Rob Marold
- Places:
- St. Paul, Minnesota