The annual business pales in comparison to tougher-sell digital items. Their higher price points, coupled with the fact most end-users will tap out at two, maybe three electronic calendars/organizers, means there’s a longer turnover rate and by extension, less opportunity for distributors.
3. Branding opportunities are constant. Blackberrys and the like tend to be more personal, private items meant for the end-user’s eyes only. On the other hand, calendars provide the opportunity for numerous glances throughout the day. Since they are typically placed in a public sphere, a logo will be not only within the owner’s line of vision, but many others’, every day for an entire year (and beyond, should the business be a repeat—it’s the song that doesn’t end).
- People:
- Bob Teese
- Rob Marold
- Places:
- St. Paul, Minnesota