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The original catalog was launched in 1963 with enthusiastic reception from customers. As the Internet became an increasingly popular medium for retail, mixed with economic downturns, catalogs became increasingly costly to produce and decreasingly popular among consumers. JCPenney's "Big Book" catalog was cut in 2009, and distribution was downsized to 70 smaller catalogs in 2010.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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