Lerch offered an example. “If you were to rent a stretch limousine for just yourself, you would pay the full hourly rate of say $100 an hour (with a possible four-hour minimum). But, if you were to invite eight friends to join you, your cost would be divided by eight ($12.50 an hour, total four hours $50). You get the benefit of the classy limo, but you share the cost with others and you all win. We do the same with our press (limo), everyone on the press sheet (in the limo) splits the cost of the press time (hourly), the plates, inks, make ready, etc. Everybody wins, high-quality printing at a fraction of the cost. Our model allows our customers (print trade resellers) to sell printing to end-users, that we manufacture for them, and that we ship direct to our customer’s customer (end-user) directly, with the name of our trade customer on the box. The end-users never know we were involved in any way.”
Ready, Set, Print!
Printers work with—not against—national print franchises