President, Advanced Business Graphics Inc., Coppell, Texas
Years of experience: 25
An average day: We believe that our work, our days and our client solutions reach beyond average, even after the 25 years I've been in the business. "Average" isn't part of our vocabulary. The creative ways we serve clients means every day is fresh and rich with potential.
How she got her start: I started in the printing and promotional industry because I loved the model of not being tied to equipment and being able to deliver to the client exactly what they need in the consumable arena to serve them and their stakeholders.
Her advice to women just starting out in the industry: My advice to women considering this business is: "Go for it!" Use your energy, verve and passion to build relationships. Especially in the new, collaborative economy we live in, women are ideally suited to leverage our natural gifts to connect with others. We are great at building trust and profitable relationships. Going the extra mile is another natural strength many professional women can use to differentiate themselves and stand out. There are so many resources available to women in business compared to the way things were when I entered the business. It is truly rewarding for people like me to help and see so many using their talents to create the next generation of print and promotional distributors. After all these years, I honestly can say that I'm as excited about our opportunities as I have ever been.
Director of Marketing, Vitronic Promotional Group, Mason, Ohio
Years of experience: 11+
An average day: I oversee our marketing department, which includes our product development and graphics team as well as our sample department. I manage all of the ins and outs of marketing that includes print ads, search engines, email blasts, catalog and flyer production and trade show management, along with overseeing the development of new products that are so essential to our business.
How she got her start: I started the old-fashioned way, answering an ad for an outside sales position in the newspaper. I was in retail for 15 years and was tired of working on the weekends, so I sent in my résumé and the rest is history.
Her advice to women just starting out in the industry: I would tell a woman to go for it. This is such a fun industry with very passionate, kind and smart people-men and women alike. As a woman, I feel respected in the industry and we are all friendly competitors, so it is just a great group of people. I have established so many life-long friendships both with distributors and suppliers, and I am grateful for that every day.