Jenny Straub
Director of Marketing, Vitronic Promotional Group, Mason, Ohio
Years of experience: 11+
An average day: I oversee our marketing department, which includes our product development and graphics team as well as our sample department. I manage all of the ins and outs of marketing that includes print ads, search engines, email blasts, catalog and flyer production and trade show management, along with overseeing the development of new products that are so essential to our business.
How she got her start: I started the old-fashioned way, answering an ad for an outside sales position in the newspaper. I was in retail for 15 years and was tired of working on the weekends, so I sent in my résumé and the rest is history.
Her advice to women just starting out in the industry: I would tell a woman to go for it. This is such a fun industry with very passionate, kind and smart people-men and women alike. As a woman, I feel respected in the industry and we are all friendly competitors, so it is just a great group of people. I have established so many life-long friendships both with distributors and suppliers, and I am grateful for that every day.
- People:
- Michael Cornnell