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As a 20-year veteran in the print and promotional products industry, Frey has a wealth of knowledge to offer other entrepreneurs and sales people looking to enter the industry for the first time or further grow their sales. In 2012, he founded The Swag Coach program, teaching others how to start, and grow their own distributorships by providing a “business in a box” solution, focused around training, ongoing coaching, technology and outsourcing. By teaching the same business model and principles he uses for his own multimillion dollar distributorship, The Swag Coach licensees have successfully doubled and tripled their own sales efforts, while learning how to build residual income streams for their businesses.
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