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“I recently connected with a prospect on LinkedIn that I had been trying to reach for at least six years,” said John Keith, owner of Proforma Identity Pros, Charlotte, N.C., and a Proforma Million Dollar Club Member. “I simply used the step-by-step process Tony Zayas recommended for converting leads into prospects through social media, and earlier this week she reached out to me and asked if I might be able to assist her with items for a trade show in October. This is a significant opportunity to grow a substantial amount of business that had been on my radar, but was previously off limits through traditional sales efforts.”
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