Read on as Sutton talks shop.
Print+Promo (P+P): How does the economy continue to affect the industry?
R. Scott Sutton (RSS): I've read, seen and heard from many who consider the current and evolving economic conditions to be risks to the industry. I see them as opportunities. Throughout the latest period of economic volatility, there is one noticeable constant that seems glaring. In many businesses, people are doing more with less. For some businesses, it may mean doing more—trying to grow their business—with less access to capital. For others, it may mean a focus on innovation with fewer employees, for example. These companies, especially the ones who've been able to thrive during a period when many companies were simply trying to survive, are relying on their business partners (i.e., their consultants and vendors) to help them solve their problems. From my perspective, those realities present a phenomenal opportunity for our industry.
- People:
- R. Scott Sutton
- Places:
- Dallas