RBO Unveils Future-Forward Branding

RBO, St. Louis, has announced a different direction for its own brand, starting with the unveiling of a redesigned website and new branding. Formerly known as RBO PrintLogistix, RBO’s refreshed brand crystallizes the company’s emphasis on simplifying brand execution, and also introduces RBO BrandSync, a new approach to its comprehensive suite of services.

“RBO has always been an innovative company, focused on helping our clients find simple solutions to complex challenges,” said Cathy Armstrong, CEO of RBO. “Our branding needed to reflect that mission and demonstrate the clarity and simplicity for which we’re known. Our marketing department and leadership did a fantastic job getting everything and everyone to align.”

Besides the updated branding and layout, RBO’s new website focuses on the company’s services. RBO BrandSync encompasses four pillars that solve the main pain points for today’s marketer:

1. Brand Creative helps marketers bring their visions to life with creative support and sourcing.

2. Brand Control streamlines inbound and outbound orders.

3. Brand Fulfillment tackles logistical details so marketers can focus on larger strategies.

4. Brand Metrics is the analytical offering, introducing spend analysis and reporting to identify efficiencies.

“I have never met a marketing professional who enjoyed juggling all of the little details of a brand execution, but that is precisely where our expertise lies,” said Brad Garlich, director of marketing services and creative at RBO. “We want brand stewards everywhere to know: Marketing can be fun again.”

“I’m proud of what our teams have done to make this happen,” continued Armstrong. “We’ve invested heavily in technology, and in our people. The result will be a smoother operation for our clients and our suppliers, and I am optimistic about our growth for the future.”

For more information, visit www.rboinc.com.

The preceding press release was provided by a company unaffiliated with Print+Promo. The views expressed within do not directly reflect the thoughts or opinions of Print+Promo.