Rymax Expands Lifestyle Offerings with Seven New Partnerships
From luxury eyewear to award-winning appliance manufacturers, new alliances continue to strengthen Rymax’s leading industry position.
Rymax Marketing Services Inc., Pine Brook, N.J., enhanced its existing high-quality product offerings across several categories with the addition of the Bushnell, Bollé, Bric’s, Crabtree & Evelyn, Safilo, Steamfast and Vornado brands. These brands appeal to all demographics within a loyalty and incentive program and create an instant affinity with consumers, regardless of their geographic location. These partnerships continue Rymax Marketing Services’ commitment to providing in-demand products for loyalty, corporate gifting and rewards programs for its clients and opens up a new market for these brands to distribute products and increase sales.
“These strong brands will enhance our current product portfolio by offering highly aspirational products across demographics that drive engagement and loyalty,” said Randy Toth, senior director of new business development at Rymax Marketing Services. “With over 10,000 product SKUs, Rymax offers more options than anyone else in the industry and has the analytics to provide information on which types of merchandise program participants truly want. We stay ahead of redemption trends and mirror retail trends to ensure we provide the most desired merchandise across all categories to help our clients differentiate their loyalty and rewards programs.”
About the Brands:
- Bushnell has been the industry leader in high-performance sports optics with product lines that enhance the enjoyment of every outdoor pursuit from spectator sports, nature study, hunting, fishing and birding to stargazing.
- Bollé delivers the highest quality sunglasses and goggles for performance and protection, and are constantly refining their trademark combination of fit, fashion, and comfort, resulting in some of the freshest and most technologically advanced eyewear in the industry.
- Bric’s offers a full collection of luggage and handbags that are practical and functional, combining trendy colors and state-of-the-art materials.
- Crabtree & Evelyn has evolved from a small, family-run business specializing in fine soaps from around the world to an international company, well known and respected for its original fragrances, luxurious toiletries, gourmet foods and gifts for those who enjoy a sophisticated lifestyle.
- Safilo designs, manufactures and distributes high-quality prescription frames, sunglasses and sports eyewear.
- Steamfast produces the widest assortment of high-quality steam products that are easy to use and chemical free.
- Vornado is a leader in air flow technology, offering an extensive collection of circulators, heaters, purifiers, humidifiers, filters and accessories.
The company also designs marketing and creative solutions for its clients and is a strategic partner, providing complete support from loyalty program creation through rewards distribution, entirely in-house.