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Many participants reported an increase in overall sales compared to 2010. On the other hand, total annual sales figures for the top 100 suppliers took a small hit from last year's $2.71 billion, coming in at $2.53 billion. There are several possible explanations for the decline. More suppliers, especially some major players, opted not to participate this time around. While their reasons remain uncertain, it would be fair to assume they were hesitant to reveal any recessionary shortcomings in sales. Perhaps some were privately owned companies as well.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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