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Still, it's not all doom and gloom. Direct mail sales were up at $90.5 million (2010: $71.4 million) and e-commerce sales soared to $52.2 million (2010: $25.2 million).
Print Professional also added two new product categories for tech-savvy suppliers. Barcodes/RFID sales consisted of $15.9 million. And web solutions (e.g., PURLs, QR codes and software) finished with $14.1 million in sales.
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- Elise Hacking Carr
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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