Sales Tips: How to Turn Creativity into Cash

4. Focus on the size of the idea; not the size of the budget.

5. Seek out strategic risks.

6. Collaborate or perish.

7. Listen hard to your customers. Then, listen some more.

For more information, visit www.hbspress.org, call (617) 783-7650 or e-mail tberman@hbsp.harvard.edu.