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One case study of a successful promotion deals with a barbershop that did not have the budget for a traditional campaign, which typically involves hair models, stylists and professional photographers. The creative team decided to use photos of famous people with bad haircusts combined with a clever caption. For example, a disheveled-looking Albert Einstein appears in one ad featuring the headline “A bad haircut can make anyone look dumb.” The ads were so popular they were frequently stolen, and business for the barbershop increased significantly.
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- People:
- Fred Senn
- Pat Fallon
- Places:
- Boston
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