As reported in the “Wall Street Journal” in October, criminals are counterfeiting bar codes on lower-priced merchandise and affixing them to higher-priced merchandise before they purchase it. They then resell the merchandise on the Internet at its true, higher price for substantial profits.
DSS has developed a printing method to prevent the copying or scanning of the bar code as well as giving the retail store the ability to quickly verify its authenticity. Said Patrick White, chairman, CEO and founder, “Bar code forgery is spiraling out of control as retail losses are now rising to the $40 billion-per-year level. Our system can be printed as part of the normal package printing process and will stop the criminal from being able to duplicate, forge, copy or scan an authentic bar code.”
- People:
- Patrick White