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What other markets are prime for this product? According to Randy Vanderhoof, executive director of the Smart Card Alliance, Princeton Junction, N.J., the retail royalty, campus, financial and mobile phone markets prefer cards with a little smarts.
And, in what capacity are they used? As secure I.D. credentials, embedded technology in cell phones, frequent shopper/loyalty point cards and as ID cards for cafeteria use on college or corporate campuses.
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