campaign kickstarter: Are You in the Know?
Bring attention to valuable causes with awareness products
By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
So far, the demand for silicone bracelets hasn’t dropped. Much of this is due to the way silicone bracelets have transcended Livestrong. They’re no longer associated strictly with the Livestrong brand, but with awareness in general, shielding them from any negative backlash. In other words, even if the iconic yellow LIVESTRONG wristband loses its appeal, the blue ones and the red ones and the periwinkle ones will keep on selling.
0 Comments
View Comments
- People:
- Sean Norris
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments