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P+P: How was this a profitable promotion for your company?
NJ: With ComplyRight E-File, both Apex and the distributor are capturing sales. Many distributors don't realize that electronic filing is more profitable than paper forms. They make more money per electronic filing versus paper. It's a common misconception that e-file will cannibalize paper sales. But in reality, e-file helps distributors replace lost revenue from declining form sales.
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- Companies:
- Apex Business Systems
- People:
- Neville Johnson
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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